Pharrell & TV Network
May 11, 2011 by Post Team
Pharrell & TV Network, Pharrell Williams will join the upstart television network Karmaloop creative director of youth services, the specific culture for the new programming.
Williams, who has worked and produced hits for artists such as Gwen Stefani, Jay-Z, Kanye West, Justin Timberlake and Britney Spears, will also have a “significant” equity position in the network, headed by former AMC and Lionsgate programming Katie McEnroe executive. The network, which will aim to multicultural, from 18 to 34 years old “point culture” viewers interested in the underground fashion and trends, music, movies, art, dance, lifestyle and entertainment, is expected launch later this year.
“Pharrell is without doubt one of the most influential cultural creative and business minds in America today,” said Greg Selkoe, CEO of Karmaloop TV in a statement. “We are delighted and honored that he has joined our effort to create a brand platform that will reawaken the culture of juvenile court advantage over the TV, like MTV did in the 1980′s.”
Williams, who is also the singer of rap / rock group NERD, said in a statement that television Karmaloop “will give the youth culture of intelligent and creative voice and a TV entertainment brand to call their something own, it has been. Disappeared long ago youth culture is hungry for content Progressive different from what is now -. Which are currently served in bulk ”
Pharrell has had its fingers in pies for several years. From his work with the funk / hip-hop hybrid, NERD, his production work as half of the Neptunes, and countless collaborations with rappers and pop stars. This summer, despite the foot sinking into a new, having been appointed creative director of Karmaloop TV channel to be launched this year.
Aimed at the 18-34 demographic, the network Karmaloop contain a mixture of new programs, as well as older movies that helped shape a generation – we can assume that means a lot of teen romantic comedies such as “Pretty In Pink” and “Clueless.” As for original programming, its online channel Karmaloop TV is a very successful company, but the segments tend to be only a couple of minutes to as long and are composed primarily of interviews with designers and musicians and than you plan to fully displays the length is unknown at this time.
The aim of this network will get excited about television young again way MTV did in the 80′s and early 90-a good idea considering MTV has been mainly aimed at teenagers since 1998, but actually work? Perhaps the same skills that triggered “Drop It like it’s hot” and “Hollaback Girl” # 1 may be transferred to creative television programming. I’m just waiting Cablevision will carry it.
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