Pepsi Secret Labs
May 14, 2011 by staff
Pepsi Secret Labs, In this week’s New Yorker article “Snacks for a planet of fat,” John Seabook explores PepsiCo attempted to create healthier snack foods, while being the largest food and beverage company in the United States and the second largest world after Nestle. CEO Indra Nooyi has made it his mission to increase “good for you products” to their current and 10 million businesses and 30 million by 2020.
The best way to think about the intersection of science and food lately is like this or this, when the reality is more like what is happening in the depths of PepsiCo, the largest food company in the United States.
The mission? To basically reinvent the way the taste of food, chemistry, biology and psychology, even. John Seabrook surprising Pepsi profile in depth in the New Yorker is in the way of Pepsi trying to offer healthier foods (not because they care about you, per se, but for a healthier diet is a huge segment, the market explosives), while maintaining the indulgent taste people love. Three interesting things that make an appearance in the course of the piece:
Pepsi custom design a new type of salt “of 15 micron salt, whose molecular structure has been designed specifically for the taste more salty (the maintenance of the” curve of taste “), allowing Pepsi to put french fries Lay’s with less sodium, while delivering the same salty kick. (Fun fact: only 20-25 percent taste of salt on the chips and do not know the amount of salt that actually works.) Will appear on Lay’s in 2012.
Pepsi Cola product following important seems to be a secret still “mid-calorie” soda, sugar sixty percent less than a can of regular Pepsi, but he still knows exactly what the real thing. The secret? Taste improvements. “Biotech products that are not sweet themselves but increase the intensity sweeteners,” it tastes like real sugar.
They have a robot with genetic engineering can taste sweet, sour, bitter and umami, but not the salt that is specifically designed for the pleasure of hundreds of thousands of compounds in their quest for “the holy grail, a natural zero- no calorie sweetener that tastes just like sugar. ” Before the robot perfected in the things you know well to humans, narrowing the field of human tasters, real people had to do all the work and Pepsi have searched all beetles tasting bee larvae.
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