Peeps Took 27 Hours To Make

April 8, 2012 by staff 

Peeps Took 27 Hours To Make, We’re not really sure why Sunday is referred to as “Easter.” It’d be so much more accurate to refer to it as “The Day Everyone Eats Far Too Many Peeps.”

We kid. After all, that name probably applies to most days for many people. The colorful marshmallow sweets have been around for decades, and according to Just Born Inc., the private company that makes them, they’re more popular than ever.

The Bethlehem, Pa., business also makes Mike & Ikes and Hot Tamales, but it’s the Peeps that have become a cult hit. This season, there are new Peep products, including packets of four chicks delivered on a Popsicle stick and a chocolate-mousse-flavored version dipped in chocolate.

But the yellow chicks are still the best-selling Peeps, followed by the white ones, then the pink, the lavender, the blue, green and orange. Each chick has 28 calories but no fat.

Just Born was founded in 1923 by a Russian emigrant. The business is still family-owned and has roughly 600 employees.

But not much else is the same. Instead of taking 27 hours to make one Peep (as it did in 1953), the enormous Bethlehem factory can now hatch one in six minutes. More than 4.2 million Peeps roll out of the facility each day.

The candies aren’t just in grocery stores either. Just Born has three retail stores – near its Bethlehem headquarters and also in Maryland and the Mall of America in Minnesota.

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