Oprah & OWN
July 14, 2011 by Post Team
Oprah & OWN, Oprah Winfrey is taking the title of “permanent president” of the NMP was a bold admission that the network needs your help. But she could help more in front of the camera than behind a desk.
137,000 average daily viewers OWN, down from 154,000 to Discovery Health in the second quarter of this year, according to Nielsen. It has also burned through money. There are hundreds of great CEOs, but only one of Oprah Winfrey. Own success may depend on the Queen of willingness to talk to do what you do best – and can do better than anyone in the history of television.
See also: Oprah Winfrey She named CEO of struggling OWN “I think she would have liked to enjoy a little more off her TV after 25 years,” said Horizon Media senior vice president of research Brad Adgate. “I could have at least doubts have more of a presence in the air, and back off once the legs of the sea.”
Winfrey captivates an audience like no other. The episode that ended 25 years of “The Oprah Winfrey Show” scored its 16 million viewers and tidy 1 million for each 30-second ad. Until the end, an army of fans hanging on their board of revealations inspiration and personal – including a secret half-sister.
But Winfrey’s success has been less true behind the scenes. After helping to release oxygen in 2000, resigned from its board, later said the Baltimore Sun “, the channel does not reflect my voice.”
OWN ago, but their fans want more than a reflection of your voice – want it. Experiment Winfrey curated by the network, with shows that show their interests and highlight the talents of her friends has been disappointing at best.
For all the hype surrounding OWN – and money co-owner of Discovery Communications has poured into it – SELF scores are slightly below those of Discovery Health, the network Winfrey replaced.
The solution, as it has in the past may be Oprah to take back on her fans “with it that appears most frequently in the network that bears her name. Your gift has always been in communication with the people directly – something Discovery Communications tacitly acknowledged when the momentum of its own funds last year.
In August, after its discovery, said it was burning through its $ 100 million and commitment to the network more quickly than expected, Winfrey has agreed to star in a new program itself – Discovery and quickly found and own another 89 million dollars. In February, promised to another and $ 50 million.
Gift Winfrey fascinating to the public extends even to the group of CEOs who now joins. She was the star of the annual investment banker Herb Allen’s Sun Valley moguls last week, holding an audience of Hollywood executives and Internet millionaires ecstatic.
“He talked about what could have an impact on the lives of people,” said one high-profile attendees. “She did not talk about money.”
She does not need. Because no matter how much OWN happens, it is her own ace in the hole. Winfrey can always raise the profile of the network – or revenue – to enter the studio lights.
Winfrey promised, even before her debut OWN going to participate in all aspects of network programming, says The Wall Street Journal: “. I am practical, dig there, looking through all the tapes … I’m a not even knee. I’m up to my thighs. ” But what a waste of your time and talents that would be.
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