Omnimedia Crafting Maven
March 12, 2012 by staff
Omnimedia Crafting Maven, The MSLO floor houses several professional kitchens, including one for Living (the largest), a second for Everyday Food, pictured, and another dedicated exclusively to pastry. Several of the current food editors trained as line cooks or pastry chefs at pedigreed restaurants such as Eric Ripert’s Le Bernardin and Tom Colicchio’s Craftsteak.
Over 30-plus years, Martha Stewart has built an empire that includes publications, cooking products and lifestyle wares-and she’s earned such titles as the Queen of Domestic Perfection. Stewart’s employees, however, will tell you that she’s very down-to-earth and that her aim isn’t necessarily achieving flawless results; it’s about teaching people how to do things for themselves. This continual drive to learn informs every aspect of MSLO, from repeat recipe tests to after-hours knitting workshops. While it’s true that the flaxen-haired business maven has high standards, her four magazines emphasize teaching readers how to better their lives through creative, hands-on pursuits. “I don’t know if it’s about attaining perfection, though it does come across like that,” says Anna Last, editor-in-chief of Everyday Food. “I think it’s just about doing [a project] the best way it can be done.” This continual drive to learn and improve informs every aspect of MSLO, from repeat recipe tests to after-hours seminars on topics like flower arranging and knitting. “We always see people walking around with plates of food or craft projects,” says Whole Living editor-in-chief Alanna Stang. “There’s a genuine respect for creativity here, and I think that’s very inspiring.”
Much of that inspiration comes directly from Stewart herself, who may not be in the office daily, but is frequently present to inspect story walls, meet with the staff and drop off homemade goodies such as zucchini bread. “Like everyone who has anything to do with her, she has taught me something,” says Kevin Sharkey, executive editorial director of decorating for Martha Stewart Living. “I feel like I’m at [an Ivy League] Ph.D. program every day.”
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