April 15, 2011 by staff
Olive Garden, The restaurant industry is facing a worrying picture disaster: how to convince consumers that want to stop serving alcohol to young children. This week two of the largest casual dining chain in the nation – Applebee’s and Olive Garden – were very uncomfortable trying to explain how the finished alcohol beverages for children.
Last Friday, in an Applebee’s in Madison Heights, Michigan, a cup to sip 15 months old, was supposed to be full of apple juice, but was filled with margarita mix and alcohol. On 31 March, at an Olive Garden in Lakeland, Florida, a child under 2 years of age, was served non-alcoholic sangria, orange juice.
Meanwhile, children have been recovered, and 604 billion of the restoration is not so. The media has been celebrated in these stories while the industry is starting to recover. “The problem is that it is too good a story,” says public relations consultant Katherine Paine. “Have babies, alcohol and food.”
The leaders of Applebee’s, Olive Garden and the National Restaurant Association declined interviews on Thursday, was postponed to public relations departments and statements. Applebee’s said pending litigation.
“In an industry that serves more than 150 million meals every day, these are two very rare events,” says the declaration of the NRA. “However, we believe that even one incident like this is too much.”
Restaurant and public relations consultants say the chain should also:
Realignment of staff. “Every employee is a public relations representative,” says crisis guru Jonathan Bernstein. “These incidents show how many crises begin with the line workers.”
Rethinking policies. Alcoholic beverages should be served in different vessels of non-alcoholic, says consultant Linda Lipsky.
Applebee’s says it will serve children only single-serving juice containers. Olive Garden says it will stop storing pre-made alcohol.
Limit the use of rods. Have poured alcoholic drinks only at the bar and drinks in the kitchen, consultant Dennis Lombardi suggests.
Be forthcoming. Clearly chains publish its new policies on their Web sites, Facebook and Twitter pages, Paine said.
Involve people. Promoting media comment on policies, says Paine. “People want to talk about it.”
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