September 18, 2010 by staff 

Oktoberfest, When Dave Olson learned in April that would festmeister Oktoberfest this year, assumed the burden of secrecy.

Every year, festmeister identity is kept secret until the meeting begins. That meant Olson, the former owner of long-term ice cream parlor in Chippewa Falls Olson, had to keep his identity secret for five months festmeister.

Olson can breathe easier. He and his wife, Mary Olson, were introduced as festmeister festmeisterin and in Gold Procession barrel on Friday, the first day of the three-day Oktoberfest celebration in Chippewa Falls. The duo will act as ambassadors for the event, greeting visitors and making the whole world are having a great time.

Olson said he did not tell anyone about his or her role festmeister, even his or her children who did not learn until Wednesday.

“I was told to stay away from the Chamber (of Commerce) office,” Olson said in reference to festival officials do not want to accidentally disclose its role to the other party.

Mary Olson said she and her husband are enjoying their roles promoting the festival.

“It’s a wonderful feeling to be among this community and be elected to do this,” said Mary Olson.

Dave smiled at festgoers Olson Friday, trading Oktoberfest buttons kisses and jokes to share with friends.

“It’s really an honor,” he said. “It’s really exciting.”

Dave Olson, 59, grew up in Chippewa Falls. His family opened Olson ice cream in 1923 and took over the business in 1980 and operated until 2007.

“I was born and raised in it,” he said of the ice cream business.

Bill Febry, the Festmeister 2003, was one of a handful of people involved in the selection of Olson as ambassadors this year’s festival.

“(The Olson) have actively participated in the event and they are great community partners,” said Febry. “They are also fun.”

Vetter can be reached at 715-723-0303 or chris.vetter @

Go If You

What: Oktoberfest with live music and entertainment on several stages, authentic German food and drink, family and children’s activities, demonstrations and competitions.

When: 11 a.m.-11 p.m. Today, 10 am-4 pm Sunday.

Where: Fairgrounds north of the state of Wisconsin, 331 Jefferson Avenue. (Highway 124), north side of Chippewa Falls.

Admission: Weekend and buttons cost 14 and are available at County Market Gordy, Leinier Lodge, Mason Outlet Store, Northwest Bank, Olson Ice ice cream and UCR in Chippewa Falls. Daily admission costs and the door 8. Children from 12 years today admitted free with paid adult. All children are free with paid adult Sunday.

Information: / oktoberfest.asp.

Featured Events

- Accordion Demonstration, 11:15 am Tuesday.

- Oktoberfest party card (Salema / Euchre Tournament), 1 pm today.

- Puppet performance, 1:30 and 3:15 Tuesday morning.

- Contest ethnic costumes of children, 2:15 pm today.

- Parade, 3 pm today and Sunday 1 pm.

- Pumpkin carving show, 4 hours today and 10:30 am Sunday.

- Sauerkraut eating contest, 7:45 p.m. today.

- Polka Ecumenical celebration, 10:30 am Sunday.

- German family-style dinner, 11 a.m.-1 p.m. Sunday.

- German Car Show, 11 am-2 pm Sunday.

- Beer Talk with Jake and Peg Leinenkugel, 1:15 to 14:15 Sunday.

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