O Hare Airport
December 12, 2010 by USA Post
O Hare Airport, ADRailUSA ™, the exclusive provider of advertising handrail for indexing in the United States, in collaboration with Clear Channel Airports, has announced its debut at Chicago O’Hare International Airport to the Hilton Hampton Inn brand.
ADRailUSA ™, the exclusive provider of advertising handrail for indexing in the U.S., today announced its debut at Chicago O’Hare International Airport. On behalf of Hilton Hampton Inn brand, the company partnered with Clear Channel Airports, a leader in the advertising world of the airport, to launch an advertising campaign on the rails of escalators in all terminals. The patented technology allows ADRailUSA ™ to provide an innovative, new out-of-home media platform with unparalleled value to advertisers.
“O’Hare is one of the busiest airports in the world and ADRail ™ is one of the most effective ways to communicate with busy consumers, who become a captive audience on the way escalator. We are very excited and happy to make way deviceful marketing in Chicago with Hampton Inn, “said Gianni Cottet, president of ADRailUSA ™.
Hilton Hampton Inn campaign was unveiled on November 17, through December 31, and features dynamic, eye-catching graphics and messaging on the ramps of 16 escalators located throughout the terminals. Consumers are urged to “get their hands on a good value” by visiting Hampton.com save up to 15%, get free high speed internet, and receive a free hot breakfast.
ADRail ™ is a new offering out of home campaigns for media powerful and effective. They are visually striking and capture the busy consumers during a round of indexing, which is on average 30 seconds. In addition, ADRail ™ provides powerful return on investment for advertisers. Search the United States showed that 68% of passenger escalator handrail notices the ads, 43% of those who noticed the handrail adds correctly recall specific messages, and more than 38% report an increased interest in the featured brand and the product.
ADRailUSA ™’s patented technology enables advertising and branding messages to be applied to existing handrails of escalators and moving walkways. ADRail ™ also increases security by helping passengers to better measure the speed and movement of an escalator, and using an antimicrobial property to reduce the spread of germs.
About ADRailUSA ™
ADRail ™ is an innovative new form of out-of-home and the mark for the handrails of escalators and moving walkways. Founded in 2008, ADRailUSA ™ is the exclusive provider of advertising ADRail ™ United States. The company enables brands to owners and indexing the ability to create and use the inventory of media in key markets in the United States. ADRail ™ campaigns also provide strong return on investment for advertisers, and have been used by major brands such as BMW, Coca-Cola, H & M, Land Rover, McDonald’s, Olympus, and Starbucks. For details, visit ADRailUSA.com ™.
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