February 27, 2012 by staff
Nokia Windows, Struggling cell phone maker Nokia kicked off the world’s largest mobile phone trade show Monday by unveiling a new low-cost Windows smartphone that operators could give away free to customers, and another aimed at snap-happy consumers demanding better photo quality.
Chief executive Stephen Elop told reporters at the Mobile World Congress in Barcelona that the new phones _ a low-price euro189 ($254) smartphone that runs on Windows software and the , a handset with a high-resolution 41 megapixel camera _ demonstrate “the actions necessary to improve the fortunes of Nokia.”
“With great products for consumers, I think the rest will fall into place,” Elop said.
In many countries, cell phone companies subsidize the sale of smartphones to customers who sign contracts. The low price of the new phone means their out-of-pocket costs would be low, even if they give the handset away.
But shares of Nokia Corp. closed down more than 6 percent at euro4.06 ($5.44) on the Helsinki Stock Exchange after the announcements, wiping out gains made Friday when investors had hoped the Finnish company would map out bolder plans to claw back market share.
Nokia has lost its once-dominant position in the global cell phone market, with handsets running on Google’s Android software and iPhones from Apple enjoying booming popularity.
The Finnish company is attempting a comeback with smartphones using Microsoft’s Windows software in what Elop has called a “war of ecosystems.”
“We will accelerate our global reach with new mobile devices and services,” Elop said.
Nokia launched its first Windows Phone in October, eight months after Elop announced a partnership with Microsoft Corp., in a major strategy shift for the firm. Nokia said it would gradually replace its old Symbian software in its smartphones with the Windows operating system.
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