Nokia Microsoft Partnership
October 28, 2011 by staff
Nokia Microsoft Partnership, Nokia introduced its first range of Windows smartphones this week with the promise that the Finnish handset maker struggling to regain market leadership after lagging behind its rivals in recent years.
More than 3,000 gathered at the annual Nokia World event in London on Wednesday to listen to Stephen Elop, CEO of declaring a new dawn for the company, which is only eight months ago warned of a “burning platform”.
The first products to be launched Lumia including the flagship 800, and 710 the lowest-priced smartphone and a wide range of affordable basic devices aimed at emerging markets.
Nokia has opted for the future of their business smartphone struck an alliance with Microsoft earlier this year. The company needed to stop its decline in the market for high-end telephony have been increasingly marginalized by Apple launches and innovative handset manufacturers with the Google Android platform.
Nokia admitted that he has to prove its smartphones are no better than rival operating systems, however, but also superior to other companies that make Windows phones like HTC and Samsung. As part of the battle to differentiate Nokia phones in the competition, but also unveiled a series of exclusive music, sports and navigation applications and content relationships.
Analyst reaction was mixed, however, with some applause from the company to pitch speed and quality of the new phones.
But others were disappointed by high prices and lack of innovation. “Both Nokia and Microsoft have a lot riding on the outcome of this launch,” said Ovumanlyst Nick Dillon.
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