Nike Sues Reebok Over Tebow Jerseys

March 28, 2012 by staff 

Nike Sues Reebok Over Tebow Jerseys, Well, Tim Tebow’s name is everywhere else in New York … why shouldn’t it be in Nike Inc v. Reebok International, U.S. District Court for the Southern District of New York No. 12-2275? That’s the official name of the complaint filed by sportswear giant Nike against sportswear giant Reebok.

┬áNike, who becomes the official manufacturer of NFL merchandise and player apparel on April 1, claims that Reebok, whose similar deal with the NFL expired before March 1, manufactured replica jerseys with Tebow’s name and number in a misappropriation of Nike’s rights.

The lawsuit, dated March 27 and made public on Wednesday, claims that Reebok “has no authorization from Mr. Tebow or anyone else to use Mr. Tebow’s name or other identification on such Jets product.

“Reebok has taken upon itself to illegitimately seize on this unique and short-lived consumer opportunity … in order to capitalize on the public’s short-lived intense consumer appetite for such products, and to prevent Nike from doing so.”

Reebok may have to go with the Scotty McKnight defense. (AP)The suit asks for compensatory and punitive damages, as well as the profits from all sales of Tebow-related products manufactured by Reebok after the expiration of Reebok’s agreement with the league.

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