Nike Apologizes For Offensive Shoe Name
March 14, 2012 by staff
Nike Apologizes For Offensive Shoe Name, Black and Tan. That’s the name used for a new Nike sneaker arriving just in time for St. Patrick’s Day; it’s also a nod to the popular beer mash-up. Just one problem: Black and Tan is also a term reviled in Ireland, a sneering reference to the British forces accused of mistreating Irish citizens in the 1920s.
In other words, it would be akin, in some circles, to naming a sneaker the Taliban or the Nazi.
Cue today’s “sorry” from the athletic shoe giant: “We apologize,” Nike said in a statement to Fox News. “No offense was intended.”
Nike said the sneaker had been “unofficially named,” even though several online retailers and sneaker websites, such as Kicks on Fire, wrote about the shoe using the name Nike SB Dunk Low “Black & Tan” label. Nike acknowledged that the name “can be viewed as inappropriate and insensitive.”
To Americans, a “black and tan” usually refers to a creamy stout beer, such as Guinness, stacked atop a pale ale. And no doubt many an American will down one this weekend in honor of St. Patrick’s Day, under the mistaken belief that it’s a nod to the Irish.
But you might not want to order a black and tan in Ireland.
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