National Bank Transfer Day
November 5, 2011 by staff
national bank transfer day, Triad, NC – Saturday is the “National Bank Transfer.” It’s a grassroots movement – started in Facebook that encourages people to switch to community banks and credit unions.
The increase in rates and customer service complaints have led some people to shore.
Jeff client calls New Truliant remember when I was a customer of a large bank. “I went to talk to someone about it and I was sitting there for an hour and a half before coming to me … It seemed that I was not using me fees for charges,” he said.
New Tory White Allegacy client shares a similar sentiment. “I was very frustrated. Things were changing. The new fees are being instituted. There were a number of things that drop in the bucket. So you just got the point that was the straw that broke camel’s back”, he said. After the change was made, White said: “It was very rewarding. I felt like I had taken the steps and I knew that things would get better.”
Call added: “It’s the difference between day and night. In fact, I refinanced two vehicles today, cutting rates by half, reduce payments in half.”
Many credit unions in the Triad will open more and have more staff on hand for the National Day Bank Transfer. Some are even considering taking a coffee, donuts and picnics, even to welcome new customers.
A survey by the Credit Union National Association found at least 650,000 people have already switched to credit unions or smaller banks in just the past few months.
However, it is breaking your bank worth? Some smaller banks and credit unions may have fewer branches or ATMs. However, others are connected to a network that actually could have more ATMs you can use for free.
It could also not have as many options as if you’re used to the bench with your smart phone, or online. Finally, small banks and credit unions may have their own rates. You have to ask about before making the change.
A number of credit unions in the Triad are ready for whatever happens on Saturday.
While you can expect each credit union to do everything possible to turn frustrations to bank customers in new business, some are trying to downplay. If you visit the headquarters of Truliant, you will not see much more about the National Day Bank Transfer. That’s because the president says that switching to a credit union is not just about making a statement to the big banks in one day.
“This is a situation in the long term to help people build their financial base. Therefore, a one day event is a bit misleading. This is a serious long-term commitment has Truliant” Truliant President Marcus Schaefer said.
However, Allegacy Credit Union has developed a marketing campaign of all connected with the National Day Bank Transfer. The company is using a strategy of financial institutions rarely used – humor.
“We wanted our employees to be able to get behind this and feel they had ownership in the campaign. So, which brought them out. I set out in the cinema and we showed them shopping,” said Pace President Cathy Allegacy.
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