August 1, 2011 by Post Team
Mtv Anniversary, The MTV cable channel turns the big 3-0 today. Maybe this would be a great thing for music fans, if the station is actually dedicated to the music as it was when it launched August 1, 1981, but these days, MTV demographic is increasingly young and programming is moving toward reality television.
Perhaps the most outstanding musicians in the Valley have had firsthand experience with MTV, back when there were more music videos being played is Jimmy Eat World. The video for “The Middle,” noted a lot of airplay on the back of now-defunct MTV TRL in 2001 and helped propel the group to national fame. He was also nominated for Best Rock Video at the MTV Video Music Awards. The band has seen some 10 of his clips to play in the season, so these artists from Arizona visible to viewers around the country.
These days, however, the leader of Jim Adkins is less impressed with what MTV has to offer. As for the upcoming MTV Video Music Awards, says: “When you turn the” high turnover “of the videos of the week are less than five years, it does seem silly to think of it as a legitimate reward program. In any level. It really does matter. Honestly, I turn on MTV because they expect to see a video? “He gave more of his thoughts on the state of the” music “channel which is present and the future of media communication music, after the jump.
Up on the Sun: What is your earliest memory of MTV?
Jim Adkins: The first memories I have of MTV videos are primarily theatrical metal – as Def Leppard “Rock of Ages”, where Joe Elliot walked threatening escaping Inquisition / village druid with a light saber sword. Or look beyond the Thunderdome the Scorpions video for “Rock You Like a Hurricane.” That’s what I wanted to play guitar in the first place.
What was the relationship between Jimmy Eat World is as MTV?
MTV was something I grew up. I have seen and recorded 120 minutes every Sunday religiously. It was a great thing to be invited to the VMA (Video Music Awards). But at the same time, I think we all feel like beak. The videos-aired-a-reality-show programming was already moving rapidly to less music.
How would you say that MTV has evolved over the past 30 years? What is your opinion of him now? Do you think MTV helps musicians today?
Seem to go through phases. Like when people from the music gives reaction – what we try to make another 120 minutes or Headbangers Ball or something. Or, make MTV2. But nothing seems to work, as well as programming of derailment. Therefore, where it sits. I do not think that helps musicians much now. That is, you can – but only as if having your song in a catchy ad help.
What changes would you like to do it if you were in charge? If MTV had a purpose in the past, making the channels or the media say it is more significant for musicians?
I do not know if there is something MTV could do to change. Say morning and started programming was just like 1992. It would be a bomb. The same radio overland is having a difficult time. People are already able to go elsewhere to watch videos on demand. When you see a music video now, go to the website of the artist or go to YouTube. And if you’re not sure what you want to see you go to a blog that shares your aesthetic preferences and find your links to videos. There is no way you come back to wait all day, sitting through commercials to watch the video you want – maybe.
On another note: you are playing Tempe Beach Park in September. What’s new with the band?
We are very happy to be back and play. It is the closing show of our more than a tour of one year. We will write and record in the fall / winter.
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