Movies And Advertising
August 27, 2010 by Post Team
Movies And Advertising, The movie studios are expanding their efforts to bring down sites that offer pirated material, a new request addressed to an advertising company that offers services to those sites. Warner Bros. and Disney have teamed up to sue Triton Media, accusing the company of both contributory and induced infringement of copyright Triton helps keep live sites, providing advertising and referral income.
Warner and Disney say that Triton has relations with at least nine sites they consider “one stop shop” for illegal copies of the studies work. The list is made up of mostly no-name sites such as free-tv-video-online.info, movies and thepiratecity.org-links.net. According to the complaint, Triton and the nine sites, basically, had a symbiotic relationship, both parties have benefited from the distribution of pirated works, and Triton made it possible to provide “material support” to websites.
Much of the complaint focuses on the actions of the websites themselves, but the connection is obvious. The movie studios say that Triton should be held liable for copyright infringement because of its participation in the doubly-sites because they allegedly knew Triton the alleged illegal activity, with notices sent by Warner and Disney.
The two movie studios have clearly decided that it is not enough to prosecute the pirate sites to make money off the property through advertising works. Now, they think that the announcement by the companies should be responsible; too, not to be careful whom you do business. Whether the studies are successful in court, however, is another matter.
Sue-happy Perfect 10 tried a similar strategy claiming numerous credit card processors in 2004 and again in 2007 to provide payment-processing services to companies started to images of Perfect 10. A federal judge rejected the 2004 case against Visa and MasterCard, and Perfect 10 lost the case in 2007 against CCBill and CWIE.
Warner and Disney are hoping that their case will go differently Perfect 10′s. However, if the DMCA protected credit card processors to be held responsible because they are just service providers, then it seems likely that the same would apply here for Triton.
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