Morgan Spurlock Hulu
August 4, 2011 by Post Team
Morgan Spurlock Hulu, Anyone who seriously considers and 2000 million to deal with Hulu will want to know who has a future beyond the distribution of TV networks from a central ABC, NBC, Fox and comedy.
As fox showed last week when the window is pushed Hulu distribution around eight days, the deals come with strings and there is no guarantee that they will be renewed when they expire.
However, Hulu is taking its first steps away from being just a passive distributor of television and film to become a programmer. Case in point: today announced it has acquired its first long-form series, “Day in the Life,” created by filmmaker Morgan Spurlock provocative. Hulu is the purchase of a six-episode “season” of the series, each installment chronicling 24 hours in the fabulous life of a familiar or interesting.
The first episode sets a pretty high bar when Mr. Spurlock trains his camera on the entrepreneur and CEO of Virgin Group, Richard Branson, who in 24 hours dinner with the Queen opens a new route for Virgin America Chicago and refuses to serve on the board of a charity he launched by actor Adrian Grenier. In other words, things that could air on almost any cable network ad-supported.
Subsequent episodes will feature the Black Eyed Eye leader Will.i.am, comedian Russell Peters, musician Girl Talk and others. The show will be available in Hulu’s free service and subscription service, Hulu Plus.
More interesting than the series itself, however, is the strategy it represents: a pocket between Hulu and the networks that control most of its content and all of its future.
So far, Hulu’s original content efforts have been limited to the license of a stranger shows some for a period of exclusivity, or series of short web form. Hulu agreement with the latest content that has the series, maintaining 100% of advertising revenue it generates and is free to syndicate to other distributors such as iTunes, or even a DVD package. Hulu did not disclose terms of the agreement, but said that includes a license fee, plus additional bonuses for Mr. Spurlock and his production company if given audience and advertising goals are met.
The point here is Hulu keeps the vast majority of advertising revenue, rather than from 70% to 75% back to the network with the program, as it does now with ABC, NBC and Fox
Andy Forssell, SVP of content acquisition Hulu, said the company is largely in the content business acquisitions, though on a much smaller scale than the television or, for example, Amazon, who paid a estimated and 100 million line of broadcast rights to the 18 full seasons of the CBS series, including “Cheers,” “Star Trek” and “The Tudors”. “We have no fees or hours to fill, but we have a number of things in the pipeline,” he said. “Revenues from advertising and subscriptions Hulu Plus allow us to do more with a dual revenue stream.”
Mr. Forssell said that while Hulu will do more content deals that will not be so great. Hulu is trying to become HBO, which now depends largely on original content, but will remain a mix of original shows and licensed content agreements with 260 other members, the largest of which are also its owners, Comcast, Walt Disney and News Corp. “We are at home is much less likely for the next Warner Bros. sci-fi series that costs 3 million for the production of an episode, but we are doing a lot of things in the content original and we will go further, “he said.
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