More Jobs Found Through Social Networks?
November 17, 2011 by staff
More Jobs Found Through Social Networks?, Social networking is playing an increasing role in helping people find jobs, with a projected 22 million Americans finding work in the past year through their Facebook, LinkedIn or Twitter contacts, according to a survey released Wednesday.
That compares with the 14.4 million who found work through social networks in 2010, according to the survey, commissioned by Jobvite Inc., a social-recruiting software maker in Burlingame.
Facebook – the largest social network by far – may be proving more important to finding a job than LinkedIn, which bills itself as the professional social network.
One in 6 found work through social networking; of those, 83 percent credited Facebook – generally regarded as a personal social-networking site – for their success. That compared with 46 percent for LinkedIn and 36 percent for Twitter.
However, 31 percent of job seekers said they used all three. The study showed that a large number tap into multiple social networks as well as more traditional networking.
“Socially savvy job seekers have an advantage over their fellow job hunters, and it’s paying off,” Jobvite president and CEO Dan Finnigan said.
The effect of social networking on job recruiters and employers is clear. Another survey released earlier this year by Palo Alto social-network monitoring service Reppler found that 91 percent of hiring managers and recruiters are using Facebook, LinkedIn and Twitter to screen prospective candidates. The market for social job recruiting has been estimated at $420 billion a year and growing.
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