Modern Warfare 3 Biggest Launch Ever
November 11, 2011 by staff
Modern Warfare 3 Biggest Launch Ever, Just before Modern Warfare 3 was released on Tuesdayanlysts predicted that it would sell 5.5 million to 6 million copies on its first day – up from the 5 million of predecessor Black Ops. In the end it easily surpassed even those expectations with over 6.5 million units sold in the US and UK.
That means that, like Modern Warfare 2 and Black Ops before it, Modern Warfare 3 is now the biggest entertainment launch in history – raking in more money (but not necessarily selling to more customers) than any video game, movie, or music release ever made.
In terms of revenues Modern Warfare 3′s success was even more staggering, making $400 million for Activision in just one day. That compares to $360 million for Black Ops and $310 million for Modern Warfare 2 – and Modern Warfare 3 didn’t even have an expensive Prestige Edition.
13,000 midnight openings at shops around did help though. While Microsoft repors that after two days the game has set a new record for peak concurrency (i.e. the number of people playing together at the same time).
‘We believe the launch of Call Of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,’ said Activision boss Bobby Kotick.
‘Other than Call Of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time.’
‘Call Of Duty is more than a game. It’s become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere,’ added Activision Publishing CEO Eric Hirshberg.
‘I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you.’
At the same time Activision has announced that on Veterans Day (the US equivalent of Armistice Day) it donated $3 million to the Call Of Duty Endowment public benefit corporation, on top of the $2 million it has already given. The endowment helps to provide job placement and training for ex-servicemen and women, and has so far provided $1.5 million in grants and scholarships.
Please feel free to send if you have any questions regarding this post , you can contact on
Disclaimer: The views expressed on this site are that of the authors and not necessarily that of U.S.S.POST.