February 8, 2011 by staff
Mixbook, Online business Mixbook.com Scrapblog Inc. purchased a similar type of society. San Jose-based Mixbook, led by CEO Andrew Laffoon, did not say what it paid in this case. Scrapblog, begun in 2006 by Carlos Garcia, is based in San Francisco. The two companies are similar – Scrapblog is to do what is called “Online Albums” while Mixbook do “custom publishing photos,” which means that the collection and printing photos in directories, photo books on special paper, and so on. Users of these services can share their collections of things with other people online or print them.
The space digital scrapbooking is competing with Flickr, iPhoto and other popular sites for sharing photos with debris upscale booking options for consumers. Which is why smaller startups are dropping like flies, that is the position of Deadpool and acquisitions. Last year, digital scrapbooking start ScrapHD was purchased by Michaels craft store chain. And today, competitor Mixbook is acquiring Scrapblog, a start-up that allows you to build rich Flash-based online albums. Terms of the deal were not disclosed.
This is a positive output for a company that seemed to be struggling. Last fall, the traffic was minimal Scrapblog, receiving 84,000 unique visitors in September. And we received a number of reports has been forced to Scrapblog layoff last year.
Similar to Mixbook, Scrapblog offers an online editor, which allows users to decorate their album with text, images, color themes, and other ornaments, which can then be shared on the Web or print. By way of history, the start was introduced in 2006, was briefly disconnected, and relaunched in March 2007.
In 2009, the startup has a new CEO, Jill Braff; to lead the company after the founder and CEO Carlos Garcia starting, step aside. And last year, and raised 2.5 million Scrapblog Disney Steamboat Ventures.
Mixbook for the acquisition will add a new user base and bring new features and creative tools to its existing user base.
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