Mitt Romney News
March 2, 2012 by staff
Mitt Romney News, After locking up much of the Republican establishment’s heavyweight fundraisers, Mitt Romney is going after the little guy. “Donate $3 today to be automatically entered to be Mitt’s special guest for Election Night on Super Tuesday,” reads an email appeal from the Romney campaign to supporters. A dramatic new Web video asks for $20 contributions to fight the “Obama Attack Machine.”
The GOP presidential candidate made a similar solicitation after clinching the Michigan primary Tuesday, with a rare personal plea for people to visit his website and “pledge your support – in every way possible.”
The pitch reflects a challenge for Romney, one of the wealthiest candidates ever to run for president: He so far has been unable to build a broad base of small donors who can inject fresh cash into his campaign. The challenge has grown more acute as he heads into next week’s Super Tuesday, with contests in 10 states, and subsequent battles in the fight for the GOP nomination.
Although he has outstripped his Republican rivals in fundraising, he also is burning through cash. Romney spent money nearly three times faster than he raised it in January, leaving him with $7.7 million. Since then, his campaign has shelled out at least $2.7 million for television advertising alone, according to sources familiar with the ad buys.
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