Midnight Thanksgiving Opening

November 18, 2011 by staff 

Midnight Thanksgiving Opening, Black Friday is turning into an after-dinner dash this year as retailers race to see who can open first and lure in the most shoppers, drawing mixed reactions from both their customers and their employees.

The winner so far is Toys “R” Us, which plans to open at 9 p.m. Thanksgiving night, followed closely by Walmart at 10 p.m. A handful of national retailers follow suit at midnight.

From welcoming the new hours, to decrying the change to holiday tradition, customers are split over the topic. We asked our readers what they thought about the change in holiday plans.

“I prefer the early mornings,” reader Donna Kaye said. “It has become a tradition for my family to do this every year. We eat, go to sleep early then wake up to get the good deals. I hate that it is going to be messed up this year.”

Another reader, Kendra Lausman, said she was fine with the early start.

“I know some really hate being pushed out the door on Thanksgiving, but good grief, it is not like we are celebrating a holiday that honors our religion, unless our religion is eating and getting in front of the TV,” she said. “Maybe we need to get out and walk off those extra calories? I have a couple things I want, so I plan to brave the crowds.”

Some employees aren’t too happy about the change, which they say cuts into their family time.

Target, which is slated to open at midnight on Thanksgiving Friday, is facing protest from its employees over the early morning opening.

As of Nov. 17, an online petition to the President and CEO of Target, on behalf of its employees, had more than 150,000 signatures asking the opening to be pushed back only five hours, to 5 a.m. Friday morning.

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