Microsoft’s MSN Now

February 17, 2012 by staff 

Microsoft's  MSN NowMicrosoft’s MSN Now, Microsoft is hooking up with a hipper sidekick to broaden its appeal and stay on top of the Internet’s hottest topics. The trend-tracking service, called “msnNOW,” tunes into the buzz by sifting through millions of Internet searches and links circulating among the hordes on Facebook and Twitter. The chatter is then distilled into the equivalent of a digital water cooler – a place where people can go to keep in touch without taking up a lot of their time.

After months of development, the new feature debuts Thursday at

The service is primarily aimed at college-age teenagers and young adults who are increasingly relying on smartphones and other mobile devices to remain plugged into what everyone is talking about from one hour to the next. It’s an “information-snacking” addiction that msnNOW is looking to feed with a smorgasbord of morsels served up a team of about 20 editors who will write 100-word summaries of the stories driving online conversations, said Bob Visse, MSN’s general manager.

Although it’s tailor made for people on the go, msnNOW isn’t offering an app for smartphones or computer tablets. It can be reached on all mobile Web browsers. The service alsol includes tools to make it easy to share on Facebook, Twitter and email.

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