October 6, 2011 by staff
Microsoft Yahoo, Microsoft is kicking the tires on Yahoo again. For long-term observers of Microsoft, this seems very strange. Losing to buy Yahoo for more than 45 billion and in 2008 turned out to be one of the best decisions that Microsoft has ever done. Microsoft’s core business is selling software, especially large companies, with some things cloud computing business recently released in Steve Ballmer has said many times over the years that Microsoft does not understand or do not want to be in business media.
Microsoft could vault into the number one position, even cutting duplicate visits of people to check the two sites.
But to do so, Microsoft would probably have to pay more and $ 25 million (Yahoo is up 10% since this rumor floated on Reuters earlier today, bringing its market capitalization above and $ 20 million). Unlike Skype, which was based in Europe, Yahoo is an American company and require Microsoft to repatriate some money that has locked abroad.
Microsoft also will integrate Yahoo’s workforce, to absorb the depreciation of assets (real estate, data centers), and to address potential regulatory hurdles.
This is a great distraction from what Steve Ballmer called a “declining asset” in 2008. (He was right!)
The only way it might make sense is if Microsoft buys Yahoo, fire everyone involved in duplicating corporate functions – human resources, legal, the board of directors – and not touch anything else. No efforts for greater synergy. No complicated mixture of back-end infrastructure projects. NOTHING.
In combination with these cost reduction measures, the benefits of Yahoo (and 1.2 million last year) will go a long way to cover losses suffered by Bing – now around 3 billion years and one. Investors could stop complaining about a black hole in Microsoft’s online.
Then, Microsoft can have all the unsold inventory on the sites of Yahoo and the cast ad for Windows 8, Office 365, and all the roots of profit-generating products.
More seriously, could pepper Yahoo properties, with links to all Microsoft products ever invented – notably Skype and some of its new online services for small and medium businesses. Basically, one and 25 billion advertising campaign.
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