Media Matters

October 21, 2010 by staff 

Media Matters, Do not nuisance “said Vivian Schiller, Chairman and CEO of NPR, the entity that media has a liberal bias – or political beliefs. She has heard the argument before.

“No, we do not have a certain political belief,” Schiller said during a recent episode of “with Jon Friedman Media Matters” on the Wall Street Journal Digital Network.

I suggested that many people would disagree with his assertion.

“It’s absolutely true, and I receive many, many letters and I receive many emails per week from the left and the right to accuse us of bias in the opposite direction,” said Schiller. “It speaks to the popularity of the media that takes a particular point of view … and we do not and that bothers some people and that’s fine. They do not listen if they do not want. ”

Schiller has more pressing issues at hand. She is happy with a growth rate of the NPR and will keep the pressure on. “Just under 34 million people tune in their local NPR member each week,” she said. “Over the past 10 years, listening to public radio has increased by 60% while, unfortunately, many media of Other news has declined (of) two digits. We have an incredible commitment. ”

Schiller noted that its followers tend to listen to NPR on average six hours per week.

NPR has ambitious growth targets. Schiller expects to have at least 50 million listeners per week in 2020.

The draws non-permanent residents are shows like “Morning Edition” and “All Things Considered.” On the way, some of its stars took the iconic stature in the universe NPR. One of his best best-known journalists is Terry Gross, host to the much admired see interview “Fresh Air.”

When I mentioned that Gross had refused my request for an interview not long ago, Schiller was not too surprised. “It is a little press shy for someone who does a lot of interviews – that is his prerogative,” said Schiller. “She did the most amazing conversations with everyone. I especially like her interviews with cultural figures. It sells books like crazy. ”

Schiller smiled. “Everywhere I go I’m always asked about the journalists in particular. Our audience just feels like he has a personal relationship with them.”

Take Sylvia Poggoli, NPR correspondent in Rome European base. “For some reason, I guess I wonder more about it than anyone,” Schiller amazed. “I think there is something of his melodious voice and what it’s called.”

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