McDonalds Making Changes To Happy Meals
July 26, 2011 by USA Post
McDonalds Making Changes To Happy Meals, McDonald is the announcement of healthy Happy Meal and a commitment to healthier menu offerings in general, in the long run is meeting with rave reactions of nutrition advocates, including first lady Michelle Obama. The First Lady, the force behind the “let’s go!” and other initiatives to curb the obesity epidemic, released the following statement in response to the announcement of the mega-QSR is: “McDonald is making steady progress today by offering more fruits and reducing calories in their Happy Meals, I’ve always said everyone has one. Role in making healthier nation, and these are positive steps towards the goal of solving the problem of childhood obesity. McDonald has continued to evolve on their menu, and look forward to the progress Today’s commitments and efforts in the coming years. ”
In front of Happy Meals, the chain will start as apple slices (a quarter cup / half portion) at each meal, a smaller size of fries (1.1 oz oz vs. 2.4), and a selection of drinks including a new fat-free chocolate milk with 1% milk and white (or soda, if requested by a parent). The new foods will begin to be introduced in September, with the goal of implementing all of the more than 14,000 units in Q1 2012 McDonald.
It said the Chicago Tribune that on the evidence of consumers, parents and children rejected the possibility of completely replacing chips with a fruit or vegetable. McDonald also reported that while 88% of customers are aware of the Apple Dippers presented it as an alternative to fries in Happy Meals in 2004 (and has not been announced fried option-Happy Meals since), only 11% of kids’ meals are ordered with apples instead of chips. The bathroom candy that comes with Apple Dippers is being removed, too.
On the broader front, McDonald has committed, in 2020, the reduction of added sugars, saturated fats and calories in their menu of options through a variety of portion sizes, reformulations and innovations. He also pledged in 2015 to reduce sodium in an average of 15% overall through its national menu items.
The chain said it has already reduced sodium in its domestic supply of chicken from the menu, including Chicken McNuggets (a very popular choice Happy Meal) by 10% on average.
McDonald is the announcement of this initiative to the specific string that seem to explain the conspicuous absence as a participant in the recently announced “The nursery children,” a voluntary initiative restaurant industry in which 19 major chains have agreed to provide and promote items that meet nutrition criteria based on the 2010 guide USDA diet.
McDonald has been a participant in the Council of Better Business Bureau volunteers’ children’s advertising of food and beverages (CFBAI) initiative since 2006. As reported in Marketing Daily, recently announced CFBAI strict, uniform standards for businesses participants.
McDonald cited several statements in its notice of nutritional changes, including one from a member of the 2010 Dietary Guidelines Advisory Committee. “I applaud the commitments made by McDonalds today,” said Roger Clemens, adjunct professor of Pharmacology and Pharmaceutical Sciences at the University of Southern California. “They have captured the intent of the guidelines and have taken a reasoned opinion, the approach based on evidence that should have a positive impact on the millions of children and adults McDonald served daily.”
Marion Nestle, professor of nutrition, food studies and public health at the University of New York and an outspoken critic of fast foods and packaged foods / drinks high in fat, sodium and sugar, Marketing Daily says it is cautiously optimistic the announcement of the McDonalds.
“It’s a step forward,” says Nestle. “They’ve gone half way, although I would have liked to have gone a little further. For example, why not offer half cup of apples instead of one-quarter cup? Is definitely positive decisions are being made healthier [for Happy Meals] by default, instead of putting the responsibility on parents to those options. But we have to wait and see. Are meals sold so well, and if not, will stay with it, or give backwards? ”
Even the Center for Science in the Public Interest (CSPI), nutrition most versatile active consumer lobby group, issued a very positive response to McDonald’s ad.
“McDonald’s has announced enhancements to its Happy Meals are an important step in the right direction,” said CSPI executive director Michael F. Jacobson. “This is good news that all meals are apple slices, smaller portions of fries, and fewer calories and wish Happy Meals that include a larger portion of fresh fruit or vegetables, including even a small portion -. And sugar sauce – as a standard component is real progress.
“McDonald clearly has much more to do for both children and adults,” said Jacobson. “However, this move is a sign that the company recognizes that parents do not want burgers, fries and soda to be the default fast food experience. And surely, McDonald acknowledges that policy makers are increasingly interested to ensure that healthier foods are marketed to children. ”
However, author John Hudson AtlanticWire noted that the promises of 2020 “seem a very far away.” Together with its commitments to change nutrition, McDonald announced the launch of a series of support initiatives. These include the expansion in the restaurants, the website of the brand and nutritional information for mobile communications, along with support for marketing efforts, according to the company.
The brand is the first mobile application (see chart) offers nutrition information for menu items, along with a guide to locating restaurants in the chain.
U.S. McDonald’s president Jan Fields, other senior executives from U.S., will launch a national “listening tour” in August, to know the direct input from parents and experts in nutrition, according to McDonald.
McDonald also reports that is establishing an online parents ‘forum area, and a “Kids’ Food and Nutrition Advisory Council” composed of parents and experts in child nutrition, education and behavior, the development of ” effective nutrition and marketing of active lifestyle messages and programming for children. ”
The company says it will also be an agreement with a third party organization to “collaborate in a global measurement process to establish benchmarks and yearly progress with the objectives of engagement, which will be publicly disclosed.”
As the QSR selling, McDonald has been the subject of increasing criticism in recent times the nutrition of consumers – particularly children nutrition – groups. Last year, two counties in California banned toys offered with food unless the food met specific nutritional standards, and similar legislation has been proposed in New York. A California court recently denied McDonald’s motion to have the trial moved to Happy Meals to federal court, which is considered more favorable to corporate interests of the state courts.
McDonald’s iconic mascot, Ronald McDonald, has also been an increase in heat of the groups of different children’s nutrition advocacy, and some shareholders. However, McDonald’s CEO Jim Skinner has been adamant in asserting that the pet is a “goodwill ambassador” (return to the Ronald McDonald House Charities) and a beloved, rather than unhealthy influence on children.
More recently, at the annual shareholders meeting in late May, Skinner reported that the paid media advertisements by a group seeking to withdraw from the Ronald McDonald character had caused an avalanche of comments from customers asking that McDonald is “to defend their right to choose “.
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