Mass Effect 3

February 15, 2012 by staff 

Mass Effect 3, Having discovered that I won’t be able to write about the Mass Effect 3 demo release due to a delay on the European release of the demo I decided to talk about the character that has become the second most talked about theme of Mass Effect in the past week.

Friday saw the release of the first ever official Female Commander Shepard trailer. This is after scores of fans had campaigned to Bioware, asking them to use ‘FemShep’ as she is fondly called in their marketing for the first game. Officially, Bioware declared that only about 18% of all gamers play as the female protagonist voiced by Jennifer Hale (though I still believe those statistics are wrong) and probably felt that it wasn’t worth spending any effort into her marketing campaign. This all changed in June 2011 when Bioware’s David Silverman announced that they will focus some of the marketing material on FemShep. It wasn’t going to be a 50/50 split between BroShep and FemShep, but it was something, something we had not had with the previous two games. FemShep was going to get her own trailer (of the cinematic kind) and was going to appear on the Collector’s Edition box art.

What followed was a fan frenzy. FemShep fans everywhere started expecting the trailer around every corner and most of us were convinced that it was going to be released at the Spike Video Game awards in December 2011. It wasn’t and in hind sight, I think it was for the best because it gave Bioware a chance to market the product away from the hype of the Video Game Awards. They set this date for the 10th of February, announcing on the 9th that the trailer will be released and those in the twitter-verse could use the hashtag #femshepfriday to talk about it. To show their support, most fans changed their avatar to this:

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