October 3, 2010 by USA Post 

MARK ZUCKERBERG, Facebook revenue has grown astronomically in the last years. This is largely attributable to the business savvy of its chief operating superstar chief, ex-Googler Sheryl Sandberg. But do not expect it to care about the privacy of users.

Facebook COO Sheryl Sandberg is profiled by the Times today, calling her “most precious friend of Mark Zuckerberg.” The Times rightly credits Sandberg intelligently with the crisis management of growth of Facebook users Site has been multiplied by seven and revenues rose to 1.6 billion and CEO Mark Zuckerberg from Facebook was convinced to leave Google for Facebook more than two years ago. But the article points out, “there is a area where the influence of Ms. Sandberg has yet to work its magic:’s private life ”

And it probably will not. From what we hear, business acumen and Sandberg is a strong advocate for increasing the amount of your personal information uses Facebook to attract advertisers. For example, an insider said a Facebook initiative under consideration would divide user groups in clusters according to their interactions with third-party applications like games and dating services. The companies could then target advertising only to Facebook users who are, for example, large users Farmville.

In fact, our source says Sandberg aggressiveness on the issue of advertising is actually a source of tension between her and Mark Zuckerberg, who prefer to focus on user experience. “It is wrong to believe that Zuckerberg is like the lead to make money,” said our source. “Quite the contrary. This is the former vendors Google,” Sandberg brought to the company.

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