Madonna Shoe Line
March 14, 2012 by staff
Madonna Shoe Line, With her first fragrance Truth or Dare due in April, Madonna is already primed to take the next step with her MG Icon brand literally. Madge will launch a line of footwear, also named Truth or Dare, the fall.
According to WWD, the shoes will be created under a licensing deal with Aldo Group, Inc. The first collection will offer 60 styles, ranging from flats to heels to booties to over-the-knee boots, with studding and cap-toe details factoring prominently into the design. Price points fall between $89 and $349. Clearly, there is something for every fan who wants to emulate Madonna’s signature style, as the line’s target customer is between 27 and 50 years of age.
The Material Girl’s stylist Arianne Phillips will act as a creative consultant to the line, with input direct from Madge herself. What, you thought Madonna would slap her name onto a line of shoes and not have some say in how it looks? Shame on you. She will also appear in print and online ads that debut next month, so she will be intrinsically involved in and attached to the campaign.
“Her fingers are really on this brand,” Phillips said. “The first thing I did was remind her of all the shoes she wore over the years, and we took the styles that we can’t live without. You can always depend on her to bring her style and provocateur quality, but she also has a very feminine perspective.”
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