July 20, 2010 by Post Team
Macy:For the interpolation / guests fashion youngster who thinks Madonna as a mother of Lourdes, Macy’s (M) has retained its bad girl very own to be the face and increase the credibility of their material online Girls for potential customers who are trying to cut the apron strings.
A fashion label that has information for the design of Madonna and her 13-year-old Leon Lourdes is bound to generate lots of publicity, which is what Macy’s had when he signed the singer through Iconix, the company licensing brand that works with Kohl’s (KSS) – and, more recently Britney Spears – Candie’s brand. However, a mother-daughter project may seem a bit odd for some adolescents, even if Lourdes is called by her nickname Lola in association with the brand.
Therefore, enter Taylor Momsen, punk, 16 years old Gossip Girl actress and aspiring rocker who has distinguished himself from the rest of the cast by dragging and dropping F-bombs smoke. Would Macy’s have found a better reflection of the break pop punk Madonna singing starlet of the Reagan years? Maybe, but it suits the material breach of the advertising campaign Girl, at least for now.
In Momsen, Macy’s and Iconix have covered their bets well. In the introduction to Material Girl, Macy’s can promote nervousness associated with the past Madonna and current Momsen for teens who are traditionally skeptical about what mom wants her to use, even if the mother is Madonna. At the same time, it has the warm, if not totally fuzzy story of the Virgin partnership daughter / sell moms recipients of Material Girl. They, after all, have ultimate control of credit cards that will determine whether the mark to match the aspirations of Chica-rolling in dollars.
If Momsen acts up – on the wrong path, that is – and turns out to be more of a hindrance than a help to move the highlight back to school as it moves towards the holiday season, Macy’s may themselves result in a flash. You will still have an ace in the hole with Lourdes, or Lola. The name used may depend on how much damage has been done and how Momsen Macy’s wants to turn the line in the sequel.
Note that the Macy’s Iconix partner has experience of a brand repositioning in line with the personality of music. Hayden Panettiere the mark is represented Candie’s before Madonna, Fergie and Hayden so before. Bet Iconix and Kohl’s would like to have Fergie back, but now Internet is full of stories on Momsen, and Lourdes is waiting in the wings. She has launched a blog under the nickname Lola Material Girl Material World website. Lola’s first post went up on 29 June. On the night of July 19, that because of his affection for 80 short, plans surrounding a birthday and received 1021 comments musical tastes, including one purporting to be from the daughter of Michael Jackson. Although published only once more, and that on July 15, Lola clearly has the ability to build their own followers.
Please feel free to send if you have any questions regarding this post , you can contact on
Disclaimer: The views expressed on this site are that of the authors and not necessarily that of U.S.S.POST.