Lowes Ads Muslim Show

December 12, 2011 by staff 

Lowes Ads Muslim Show, Lowe’s Home Improvement has found itself facing a backlash after the retail giant pulled ads from a reality show about American Muslims.

The retail giant stopped advertising on TLC’s “All-American Muslim” after a conservative group known as the Florida Family Association complained, saying the program was “propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values.”

The show premiered last month and chronicles the lives of five families from Dearborn, Mich., a Detroit suburb with a large Muslim and Arab-American population.

A state senator from Southern California said Sunday he was considering calling for a boycott.

Calling the Lowe’s decision “un-American” and “n*ked religious bigotry,” Sen. Ted Lieu, D-Torrance, told The Associated Press he would also consider legislative action if Lowe’s doesn’t apologize to Muslims and reinstate its ads. The senator sent a letter outlining his complaints to Lowe’s Chief Executive Officer Robert A. Niblock.

“The show is about what it’s like to be a Muslim in America, and it touches on the discrimination they sometimes face. And that kind of discrimination is exactly what’s happening here with Lowe’s,” Lieu said.

The Florida group sent three emails to its members, asking them to petition Lowe’s to pull its advertising. Its website was updated to say that “supporters’ emails to advertisers make a difference.”

The North Carolina-based Lowe’s issued a statement apologizing for having “managed to make some people very unhappy.”

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