Lorax Box Office
March 12, 2012 by staff
Lorax Box Office, Dr. Seuss’ the Lorax has easily beaten Edgar Rice Burroughs’ John Carter at the weekend box office.
Studio estimates Sunday put Universal Pictures’ The Lorax at No. 1 for the second-straight weekend as the animated adventure based on the children’s book took in $39.1 million. That raised its 10-day domestic total to $122 million, making The Lorax the top-grossing movie released this year.
John Carter, based on Tarzan creator Burroughs’ tales of the interplanetary adventurer, opened in second-place with $30.6 million. That’s an awful start given the whopping $250 million that Disney reportedly spent to make John Carter, which also earned generally poor reviews that will hurt its long-term prospects.
The movie’s salvation could come overseas, where John Carter opened in 55 markets with $70.6 million, giving it a worldwide total of $101.2 million.
The stronger international business helps, but that worldwide total still pales compared to global debuts of $200 million and up for many modern blockbusters.
“We would have hoped for more considering the larger economics of the film but are still encouraged with how it’s been received by audiences that have seen it and hope to see that generate positive word of mouth for the balance of the run,” said Dave Hollis, Disney’s head of distribution.
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