January 19, 2011 by staff
Living Social, LivingSocial partnership with Amazon pays off well today. Social life offers users the ability to pay and 10 for a gift card and 20 Amazon. So far, 155,127 people have signed, which is 1.5 million and gross sales for social integration.
The agreement is only beginning, though. There are more than 23 hours to go in the day. One could easily see the number of people buying this quadruple treaty or more before it’s all said and done, which means that the agreement could generate more than 6 million and sales.
The last major case of the national daily we can remember of this size was when Groupon in partnership with GAP. This eventually generates more than 7.5 million and gross sales.
This operation is much more than recipes, though. These are new customers for LivingSocial.
There is a chance (and we’re just speculating) that Amazon is subsidizing this operation, do not charge a thing of social life. In this way, social life gets a new sign ups zillion and begins to eat lead Groupon.
Why do Amazon? It has invested 175 million last month LivingSocial, and wants to see that the work on investment.
The agreement offers customers who take out LivingSocial and 20 Amazon gift card for only 10, and according to a number of reports that the cards were flying the virtual shelves, as word of the affair spread through Twitter and other social networks. With about 300,000 cards sold within hours of the agreement being launched, the offer was already worth about 3 million. If the pace continues to purchase, the agreement – which is available for 24 hours – could generate as much or more than the gross income of an agreement which does Groupon away last year, which yielded approximately 11 and million. Jeremy Liew of Lightspeed Ventures, one of the donors LivingSocial, said the agreement was “the first step of the operational integration” as a result of investment from Amazon.
It is not clear to what extent the revenue from the agreement to keep Amazon LivingSocial comes. Most offers to purchase or sponsored group LivingSocial Groupon – or one of a number of other similar businesses – see the platform to purchase that sends the case to its subscriber base to keep anywhere from 25 to 50 percent of revenue, according to the arrangement with the retailer. Although the fine print notes that “Amazon is not a sponsor of this promotion, the retailer could easily have offered gift cards for free and let LivingSocial retain the bulk of revenue as a means of promoting new investments – in especially since gift cards themselves have a future value for both buyers Amazon to buy them.
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