Lingerie Shops Dragging Feet On Deadline To Hire Women

August 2, 2011 by staff 

Lingerie Shops Dragging Feet On Deadline To Hire WomenLingerie Shops Dragging Feet On Deadline To Hire Women, Lingerie stores in Saudi are dragging their feet in an official deadline to avoid embarrassing the buyers of women by replacing male sales employees with the woman, saying the change will create problems for staff, customers lose and cost them money.

Women in Saudi Arabia, one of the most conservative societies in the world, still have to buy your underwear male employees, despite several requests and two government decrees ordering the companies to hire women.

In an effort to enforce the regulations, the Ministry of Labour on July 11 threatening to close stores underwear not to replace all male staff within six months.

“We read about the order in the newspapers but not receive any instructions (management) … This plan can work, but not as fast as expected. Women have to be trained from scratch,” said Tarek, a store manager of a lingerie shop in Jeddah.

In the conservative society of Saudi Arabia, where religious police patrol the streets to enforce the segregation of the sexes, women are not allowed to work in public places where they have contact with men, employees of sale or ATM.

Stores that hire women must bear the cost of the training, cover windows to block the view screen in the stores and hire a male security guard, at least 3,500 rials (and 930) a month for hours work to keep men from entering.

One of the hallmarks of Saudi Arabia, a leading underwear, Nayomi, made the change after the first decree law was published in 2004, its 45 stores staffed with employees only women employees to return a year later.

“In 2004, we implemented the order and engaged women … we face a lot of problems,” said a manager Nayomi, who declined to be identified. “The experience lasted a year and we lost a lot of money, more than 10 million rials.”

The low sales due to the lack of male customers, the high cost of ensuring safety, inability to attract customers with a window display and the reluctance of some women employees to work late shifts in a country where shops stay open until 11 pm led to the loss.

The manager estimated that a change Nayomi staff of women only now cost more than 2 million rials.

The pressure to recruit women is driven by the increase in unemployment among 18 million Saudis. Unemployment reached 10 percent in 2010, but for women the rate is estimated at about 28 percent.

While many lingerie shops are not taking the threat seriously, a small number have begun their preparations.

The Fawaz Abdulaziz Al Hokair Group, with 400 male employees in their brands of underwear three in the kingdom, has begun training 200 women to take charge of their stores soon.

“We have joined a private firm to empower women. There are no qualified women here because they work in this field before,” Sheikh Ahmad said Shabab El, brand manager for La Senza, a lingerie brand in Al Hokair Saudi Arabia.

“The decision is great because the world of lingerie shops are run by women, and how it should be all in this conservative country. Many women are embarrassed to buy these things from men,” he said.

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