July 8, 2010 by Post Team
Lebron James: FOXNews — Like Lindsay Lohan crying in its ruling, the sports and journalistic purists weeping into his beer that LeBron James has been allowed to call all the shots on their next destination in the NBA.
“How dare” they moan, “hijack the league, the process, and even a TV network to control your ad selfishly. He has never won a championship and they deserve no attention.” I have two words for ‘em: Ba Loney!
LeBron James is true genius of public relations.
The NBA should be ecstatic at the way he has dominated the news cycle and brought new and positive attention in the league and the game. Commissioner David Stern should erect a statue in honor of King James.
• This evening, millions of viewers will tune in to ESPN to watch a sports super star press conference which are not rape, adultery, possession of weapons or drugs. (Not to mention, the dog fights.) Hallelujah!
• All advertising revenue performance by LeBron will be donated to the Boys & Girls Club of America.
• The decision to superstar instantly rejuvenate an American city – New York? Chicago? Miami? – As the center of the universe of sport.
• If Miami is the winner “,” seek to create a dynasty of immediate marketing of the new “NBA Three Musketeers”, consisting of James, Dwayne Wade and Chris Bosh.
• And if Cleveland is the loser, “” look for LeBron to be magnanimous, not just kind words, but also with a substantial donation and commitment to a charity of Cleveland.
In other words, LeBron James, despite his young age and enormous fortune, has always been a “good guy” and even, dare I say, a role model. ” Consequently, the impact of this announcement tonight in the league, sports, cities, and James himself is all good.
So who cares if he’s controlled the agenda and “hijacked” the news of the day?
Would you rather concentrate on the coronation of LeBron or oil thrown from the Gulf of Mexico, clumsy Russian spies or poodling of Al Gore by sex?
I say, “Good for LeBron.”
The king came!
P. Fraser Seitel has been a communications consultant, commentator, writer and teacher for 40 years. He teaches public relations at New York University and author of the textbook, Prentice-Hall “The Practice of Public Relations, now in its eleventh edition, and co-author of Idea Wise.”
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