Kony 2012 Viral Film

March 23, 2012 by staff 

Kony 2012 Viral Film, Kony 2012 racked up 60m view and 5m shares in first three days, This campaign video from small campaigning organisation Invisible Children, which aims to bring Ugandan warlord Joseph Kony to justice for crimes against humanity, has set new records in video sharing. But how did a 30-minute documentary about an African war criminal become such a phenomenon, racking up a staggering 50m views and 6m shares in its first three days alone?

The content is both shocking and moving. The difference with Kony 2012, though, is that this is on an epic scale – a strategic move to stage a global social coup, with a little help from key influencers such as Oprah Winfrey, Justin Bieber, Bono and Angelina Jolie, who tweeted the link to their vast networks.

However, the organisation itself has also attracted criticism for its donors and spending tactics, which has helped prolong the debate. Never­theless, the film has certainly achieved the group’s stated aim of making Kony ‘famous’.

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