Kony 2012 Video

March 10, 2012 by staff 

Kony 2012 Video, A 30-minute video about an African warlord and his army blasted its way onto the Internet this week, lighting up social networks like Facebook and Twitter and becoming a YouTube phenomenon.

The controversial video, dubbed KONY 2012, has racked up nearly 57 million viewings on YouTube since it was first uploaded on March 5. More than 1 million people have “liked” the video, and about 50,000 have “disliked” it.

The spread of the video about Ugandan warlord Joseph Kony, the leader of the rebel Lord’s Resistance Army, is all about the power of social networking,anlysts say.

“Social networks are incredibly powerful and carry a lot of weight in forming public opinion,” said Dan Olds, ananlyst with The Gabriel Consulting Group.

“Children being pressed into battle, forced to fight a brutal guerilla war is something that everyone in the civilized world is obviously against. But portray that story in a compelling way on YouTube and publicize it via social media and you have a worldwide firestorm of interest,” Olds added.

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