Kony 2012 Action Kit

March 7, 2012 by staff 

Kony 2012 Action Kit, A poster for the KONY 2012 campaign which promotes political unity in some regard. – Invisible Children, KONY 2012 sparks political awakening of youth, In what began as a short film campaign dedicated to make Ugandan guerrilla leader Joseph Kony notorious for his crimes against humanity, KONY 2012 has become an internet sensation practically overnight for the Invisible Children organization.

The video has gained a nearly instantaneous following, as it frequents Facebook walls across the world, attempting to bring Kony to justice by the end of the year. Through promoting this message with human elements and touches, the director, Jason Russell, causes the audience to both sympathize and empathize with Kony’s victims.

The goal of the film is to educate the viewers, primarily young people, to take a stand and make others aware of Kony’s actions. Overexposure of Kony’s name and his deeds are what will ultimately draw people to the movement and be provoked to stop him. “We’re going to make Joseph Kony a household name. Not to celebrate him, but bringhis crimes to the light,” Russell said in the video.

Russell hopes to collect the support of celebrities, athletes, and billionaires to spread the word about Kony, further educating others. Then, the supporters will “target” key policy makers who can keep American advisers in Africa to ultimately track Kony and his forces down.

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2 Responses to “Kony 2012 Action Kit”

  1. rebecca on March 9th, 2012 11:23 pm


  2. Jolene Rutherford on March 10th, 2012 8:02 pm

    I would very much like to see you guys receive somewhat smaller salaries (over $80,000/year? – that’s prety hefty), somewhat less spent on capturing the beast Kony (enough to get the job done) and more on rehabilitating and healing the children who were victimized.
    Otherwise, THANK YOU!!! You guys are real heroes and warriors. Maybe you could just consider using some advice from a variety of experienced people.