Kim Kardashian Lawsuit Old Navy
January 19, 2012 by staff
Kim Kardashian Lawsuit Old Navy, Kim Kardashian’s Reputation On Trial in Old Navy Model Lawsuit
Old Navy is preparing to defend the $20 million lawsuit filed by Kim Kardashian, who alleges that the chain tarnished her reputation by using a lookalike model in an advertising campaign. Old Navy’s legal strategy? What reputation! Parent company Gap Inc.’s lead lawyer, Louis Petrich, wants to make the value of Kim’s endorsement a key plank of his case. Hint: Old Navy does not think that value is very high. And Petrich is seeking documents that seem calculated to cause the maximum embarrassment to the Kardashian Korporation.
Petrich has put together a plan that seeks to ferret out Kardashian’s true worth as the two sides engage in a discovery process that’s expected to take up much of this year. Among the documents sought by Petrich are financial records that show how much Bebe and Sears earned by making deals with Kardashian and why Bebe dropped Kardashian. The clothing retailer ditched the reality star about the same time that The New York Times published a particularly scathing review that described Kardashian’s Manhattan pop-up store as a “fashion desert.”
The defendant also says it hopes to find out about “Kim Kardashian’s reputation as a singer and dancer.”
The model in Old Navy’s ad, a tertiary-grade reality star and ex of Reggie Bush named Melissa Molinaro, is a singer and a dancer; Old Navy’s point is that Kim is not, and couldn’t pass for one. Gap Inc. also plans to call Bush to testify.
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