Kids Asking For Less In Recession

December 7, 2011 by staff 

Kids Asking For Less In Recession, A job for their mom or dad. Money for the heating bill. Food or a place to live. Maybe gloves or boots. More and more, Santas say the children on their laps are asking for less for themselves — and Santa is promising less as well. With unemployment stubbornly high, more homes in foreclosure and the economic outlook dim, many children who visit Santa are all too aware of the struggle to make ends meet.

“These children understand the conditions around the home when they ask for stuff,” said Richard Holden, a 69-year-old Santa from Gastonia, N.C. “They understand when there are other children in the family, they need to be cautious or thoughtful of them as well and not ask for 10 to 12 items.”

Cliff Snider, who’s been playing Santa since he was a teenager, agrees.

“I think the parents are saying, ‘It’s an economic thing. Just list two to three things you really want to have,’” he said. “Parents are trying to encourage the children to be thrifty.”

And the 64-year-old Snider does his best to help out. When he gets a big-ticket request, he typically responds: “There’s an awful lot of children asking for that this year. What else do you want?”

At the Charles W. Howard Santa Claus School, Santas learn lines like, “Wow, that’s a big gift. Is there anything else you might like?” These days, though, Santas are having to use it less and less.

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