Katie Couric Show Name
August 23, 2011 by Post Team
Katie Couric Show Name, The former “CBS Evening News” Katie Couric has settled on a name for your next talk show ABC, two people familiar with the decision to tell TVNewser. The program is called simply “Katie”, when it opens in fall 2012.
Disney-ABC is preparing to market the program to stations and advertisers, and has prepared marketing materials, some of which was provided to TVNewser.
At the conference of Promax / BDA in June, the former CEO of NBC Universal, Jeff Zucker, who serves as executive producer on the program, Couric suggested in her name next when it comes to the reception:
“I think Katie is a unique mark on television,” Zucker said at the time. “The mere fact that you can just say Katie and know that we are talking about is proof of that.”
Media and interactivity will play a big role in the series, which is still in early stages of development. Disney-ABC is building a few websites for the program, including www.TalkToKatie.com, which is expected to serve as a center in which viewers can interact and Couric.
Couric continued to have a strong presence in social media platforms since he left CBS News in May. After leaving CBS, she struck a deal with ABC to see it contributing to ABC News for a year in advance of her party during the day of Disney-ABC. With Couric working more or less full time on ABC, has started staffing up before her show.
To Oprah Winfrey “Oprah” earlier this year, unions see an opportunity to try to fill that void. Another prominent news anchor will play in syndication this year with a program of the same name, when Anderson Cooper of CNN launches “Anderson.”
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