Kareem Abdul Jabbar

October 30, 2010 by staff 

Kareem Abdul Jabbar, A world leader in the footwear industry announced today that the Company has launched a series of shape-ups spots fitness shoes NBA basketball television featuring the legend Karl Malone with guest star Kareem Abdul-Jabbar. The advertisements will spearhead a worldwide Shape-ups “Comeback” campaign for Malone, who will appear in the print advertisements of the Company, visuals and marketing materials until 2011.

“For those who are too busy working on, you have no excuses,” said Karl Malone. Shape-ups are easy and they really work your muscles. I have more strength in my legs and core, and my energy level is up. They are even easier for my joints than other shoes. I am pleased to stand behind this shoe because it offers. ”

“We are so proud to see shape-ups adopted by most sports icons – and the incredible reactions that so many consumers are having to our product,” said Michael Greenberg, president of SKECHERS. “Do not have one, but two basketball legends approving Shape-ups is a great honor – and, we believe, a great way to expose more sports fans, the consumers of fitness-minded, and new customers to the benefits of Shape-ups. ”

The “Comeback” spots, which show Malone Benefit Sharing of Shape-ups, will be broadcast nationally on major networks begin tonight, October 19, during the Major League Baseball NLCS (National League Championship Series).

An NBA MVP twice and one of the attackers of the largest power sports, Malone has scored points in second place (36 928) in NBA history as a star player for Utah Jazz and the Lakers in Los Angeles. It is second only to fellow Lakers player Abdul-Jabbar, who is considered one of the best players of all time with 38,387 points and six NBA championships.

The Malone / Abdul-Jabbar launch follows the company’s success Shape-up campaign “Comeback” multimedia featuring Pro Football Hall of Fame quarterback Joe Montana, who appears throughout the world until 2010.

Launched by the Group Fitness SKECHERS (TM), Shape-ups are walking shoes technique to strengthen muscles, weight loss, and improve posture. With a sole rocker-bottom Resamax (TM) coin kinetics, which together simulates walking on soft sand, Shape-ups provide a natural constant instability, activation of muscles with every step. Collection Shape-ups fitness shoes for men and women is available in sporting goods and department stores and specialty sports worldwide.


SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a broad range of footwear for men, women and children under the SKECHERS name, as well as under several brand names unique. SKECHERS footwear is available in the United States via department stores and specialty company-owned SKECHERS retail stores and its e-commerce site, and in over 100 countries and territories around the global network of distributors of the Company and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit

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