Joe Green Mean Joe Greene
February 3, 2012 by staff
Joe Green Mean Joe Greene, Mean Joe Greene, a four-time Super Bowl champion with the Pittsburgh Steelers, stars for Procter & Gamble in a Super Bowl redux of his classic Coca-Cola commercial, which is regarded as one of the best Big Game spots of all time.
Instead of Coke, however, the product here is Downy’s Unstopables, which is used in washing to provide long-lasting freshness. The commercial also stars comedian Amy Sedaris.
The spot, which is scheduled to air during the pre-game segment on Feb. 5 on NBC, is the anchor for a broader push by P&G that also includes a Twitter-based “Touch Downy” giveaway, in which the brand will be giving away “surprises” whenever someone from the New York Giants or New England Patriots scores a touchdown.
In the original spot, which ran during Super Bowl XIV in 1980, a kid stops an injured “Mean” Joe in the tunnel leading back to the locker room and tosses Greene his bottle of Coke to help the athlete ease his pain. Joe responds by tossing the kid his game-worn jersey.
Here, Sedaris plays the role of the kid, but instead of pain seeks to ease the stink of his game-worn jersey with a bottle of Downy Unstopables.
As Greene hobbles down the tunnel to the locker room, Sedaris calls out, “Mr. Greene. Mr. Green. Want my Downy Unstopables? Laundry smells good for a long time.”
When Greene continues to walk on, Sedaris insists, “Really. You can have it!” When he hesitates again, she breaks character for a moment and says, “Joe. Take it.”
As in the original, she tosses him the product. Here, instead of drinking it, he sniffs it and smiles. When Sedaris then turns around to walk away, Greene repeats his line from the Coke commercial – “Hey, kid” – and tosses Sedaris his jersey.
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