Janet Jackson Superbowl
February 5, 2012 by staff
Janet Jackson Superbowl, Sometime after 1 0 o’clock tonight, the NFL season will end, a champion will be crowned and commissioner Roger Goodell will hand off what may be the most beautiful bauble in sports, a shimmering piece of sterling silver that is 21 inches high, weighs seven pounds and is made by Tiffany’s in Parsippany, N.J.
The Lombardi Trophy, after all, is the point of everything. And that explains why the NFL has thoroughly rethought its Super Bowl logo, and indeed, its entire postseason design portfolio, to make the trophy the dominant element. Whereas each Super Bowl logo used to vary widely year to year and bring a fresh palette of colors and locally flavored motifs – the Giants’ last game against the Patriots, just four years ago, was heavy on russets and browns to evoke the Arizona desert – the freshly corporatized concept has the Lombardi Trophy, and the meaning of the event, at the visual and emotional forefront.
It is a shift that has to do with everything from the NFL’s quest to do iconic brand-building to Janet Jackson’s famous wardrobe malfunction, eight years ago, when her right breast was exposed, ever so briefly, at halftime of Super Bowl 3plxVIII.
“The Super Bowl is by far and away the most esteemed, prestigious sporting property,” said Mark Waller, chief marketing officer for the NFL. “The (old) logos didn’t do justice to the aspirational event. They did a great job reflecting the region (where the game was played), but not a great job positioning the Super Bowl as the premier sporting event.”
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