Ice Cream Sandwich
October 19, 2011 by staff
Ice Cream Sandwich, Samsung Electronics introduced the first smart phone running on Google’s latest Android operating system, combining the software used in tablets and smartphones, as increasing competition against Apple.
The global launch of the Nexus Galaxy begins in November and comes as competition intensifies between Samsung and Apple to gain market share in the rise of tablets and smart phone industry.
Samsung and Google introduced the high-end model at an event in Hong Kong, after delaying the launch last week as a tribute to the late founder of Apple, Steve Jobs, co. Apple is Samsung’s largest customer for microprocessors.
“This will be our strategic product for the holiday season year-end, like (Apple) iPhone 4S only entered the market,” said JK Shin, president and head of Samsung’s mobile division, communication, in a report combined with the press before a packed product launches in Hong Kong.
This also marks the first major presentation of Google, and in August announced the acquisition of holdings and mobility Motorola U.S. 12500000000.
The deal has raised concerns among hardware manufacturers that Google may favor Motorola handset vendors like Samsung, HTC and LG Electronics Inc hat trust free software.
Google’s Android mobile software – and the world’s most widely used smartphone platform – Powers 190 million devices, compared to 135 million by mid-July.
The latest version of Android, called Ice Cream Sandwich, is designed to unite the tablet and smartphone platforms, which could attract more developers and consumer applications in the field of Android, which has fewer applications available than Apple .
Samsung, the leading vendor of Android and Apple’s biggest rival, said the phone will have access to more than 300,000 applications and games, compared to more than 425,000 applications in the App Store.
The release comes after Apple unveiled its latest operating system earlier this month, which allows both promotes the voice recognition technology called “Siri”.
Technology Websites ran live blogs of the event, indicating the buzz generated by the new Android software and Nexus.
During the launch in Hong Kong, executives demonstrated several features of the new device, including Android beam that allows two phones to connect back to back to share news articles on the Internet and Google Maps.
New device from Samsung, which sells a 4.65-inch high-definition “super” AM-OLED and a processor of 1.2 GHz dual core new features such as facial recognition features to unlock the phone.
Global mobile phone manufacturer No. 2, said he also plans to introduce a version of the Nexus Galaxy running on faster long-Term Evolution (LTE) networks.
Samsung case occurred less than a day after Apple reported quarterly results that missed expectations for the first time in years, blaming the new iPhone rumors to hurt demand in the fourth quarter.
Apple and Samsung have been locked in a bitter legal dispute in 10 countries involving smartphones and Tablet PC, and vying for first place in the rapidly growing markets.
Analysts said they expect Apple and Samsung to maintain its dominance in their rankings.
“I do not see Apple and Samsung being expelled from their positions in the short term (next year or so),” said Melissa Chau, director of research for client devices at research firm IDC.
“It will be a close race between Apple and Samsung, mainly because I think Apple is in a category of high-end niche and Samsung, while Samsung can certainly bring that level down to the bottom in the price.”
Samsung said Monday that sales of its Galaxy Galaxy S and S II smartphones exceeded 30 million units, with the ONCE-smartphone-behind Apple expects to surpass as the largest smartphone vendor in the world in the third quarter.
By 0615 GMT, shares in Samsung were trading 0.3% versus an increase of 0.9% in the broader market.
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