Hunger Games Midnight Box Office
March 24, 2012 by staff
Hunger Games Midnight Box Office, Katniss Everdeen (Jennifer Lawrence) and Gale Hawthorne (Liam Hemsworth) in ‘The Hunger Games’. “The Hunger Games” is No. 1 with an arrow. Fans flocking to the midnight showings drove the film to a $19.7 million start at the box office, according to Lionsgate, the studio behind the film. That makes it the highest non-sequel midnight opening in history, and the seventh highest ever.
“The Hunger Games” is set in a dystopian future where 12- to 18-year-olds fight to the death for the amusement of the capital city of an unrecognizable America – a battle in which heroine Katniss (Jennifer Lawrence) finds herself a competitor.
The book trilogy by Suzanne Collins has 26 million copies in print in the U.S. alone, and the movie adaptation has become a pop culture phenomenon. Fans have been camping out for days across the country to catch a glimpse of Lawrence and co-stars Josh Hutcherson and Liam Hemsworth at premieres and autograph signings.
Industry insiders are projecting the film will easily pass the previous March opening record set by 2010′s “Alice in Wonderland’s” $116.1 million.
It’s also a legitimate threat to “The Twilight Saga’s” highest opening weekend haul, the $142.8 million notched by 2009′s “New Moon.”
The all-time record, held by “Harry Potter and the Deathly Hallows Part 2,” which earned $169.1 million in its first weekend, last year is expected to remain intact.
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