Hsn And QR Codes
October 7, 2011 by staff
Hsn And QR Codes, HSN is the inclusion of QR codes in its television programming for a four-day series of sales of electronics and other products that fall into the “innovation” category, from Friday.
Jill Braff, senior vice president of digital commerce on HSN, said the commercial network was already aware that viewers were using laptops and mobile devices for product research that they were seeing on television. QR codes allow HSN to facilitate this process, sending users to product pages where you can pick up additional information and complete the purchase. It will also help ensure that viewers with HSN complete purchases, rather than another retailer.
Braff says the biggest challenge is educating users about the use of QR codes. A considerable part of HSN viewers – most of whom are women between 30 and 40 years, according to the measurements of third parties – own smart phones are aware of the QR codes, but do not know how to use them.
I remember when television studios were putting SMS codes on movie posters and people do not know what to do with them, “he recalls.” We will explain step by step how to make the mobile reader in the air and our website … We will also answer the call-in questions and questions on our Facebook page. ”
HSN and QR codes are used in a press campaign for electronic products earlier this year. Although Braff admits that the number of cycles was relatively modest, said that 86% of the codes that scan first-time buyers. Potential QR codes maybe ‘without being seen, then, is to acquire new customers.
Despite the previous success, Braff notes that the promotion of four-day TV is also a test. HSN is sought in the number of scans and sales conversions, as well as discussion comments, to determine if the company wants to incorporate technology into future events related to electronics or even the holiday season.
In June, 14 million people in the U.S. – Or about 6.2% of the mobile audience in the country – scan a QR code, according to comScore estimates.
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