How Wendy’s Caught Up To Burger King

March 27, 2012 by staff 

How Wendy’s Caught Up To Burger King, There’s been a disturbance in the natural order of things. In many important realms, competition has historically been dominated by a pair of competitors, the market leader and the long-running runner-up. Coke and Pepsi. Avis and Hertz. General Motors and Ford. McDonald’s and. . . Wendy’s? Yep.

As Time reported last week, Techonomic, Inc.,, the restaurant industry consulting firm, is set to report in April that Wendy’s has surpassed Burger King, which has been the Red Sox to McDonald’s Yankees for nearly 40 years, as the second largest burger chain in the U.S. by restaurant sales volume.

 ”Wendy’s had sales of $8.5 billion in 2011, compared with $8.4 billion for Burger King.” Wendy’s overtook Burger King even though it has significantly fewer restaurants in the U.S. than Burger King does.

How did the perennial third-place burger joint managed to pull this off? As Aaron Task and I discuss (and taste) in the accompanying video, several factors help explain this surprising reversal.

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