House Of Dereon

August 14, 2010 by Post Team 

House Of Dereon, After going through “1960 calendar girl” with blonde hair for the fall of hip sportswear range of Dereon / Holiday 2010 campaign, Beyonce Knowles channels sxy and glamorous her side of the House of Dereon campaign.

For the range of fashion, Beyonce wearing a long strapless dress with yellow dominated while wearing a 30 and 40 years of makeup and hair-do.

“These two campaigns Beyonce function, but that’s where the similarities end,” said Beyoncé’s mother Tina Knowles people. “They are so different in mood and creative direction reflects the distinction between the two brands.”

Meanwhile, the side shows her wild side as a blonde biker ads Dereon, Beyonce also poses tplsss with fake tattoos on her back. Both Dereon, Beyonce’s campaign has a “1960s pinup meets” futuristic biker chick, and the House of Dereon, which captures the singer as a glamorous screen siren, were shot by celebrity photographer Tony Duran.

The two campaigns will be launched in September issues of fashion magazines and lifestyle, as well as in stores and online. House of Dereon, which is co-designed by Beyonce Knowles with her mother Tina Knowles, was first announced in September 2004.

Beyonce expanded the brand with the launch of junior Dereon line with her sister Solange Knowles in 2006. Dereon’s name itself was taken from Beyoncé’s maternal grandmother, Agnéz Dereon.

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