Harry And David
September 18, 2010 by staff
Harry And David, When I think of Harry & David catalogs (which we think about it every holiday season), people immediately evoke thoughts of amazing photography. But it takes more than beautiful, or even photos of mouth-wateringly delicious these are going to win
SAO MCM a prize. Harry & David Holiday Gift Collection 2009 won the Gold Award in the food and gifts, sales by category and print 20 million through the juxtaposition of extraordinary photographs with a wide range of products and, above all, stellar service offerings.
Why H & D took home the gold.
In his heart and soul, the food is a commodity. However, Harry & David and make gifts of food packages to ensure they are perceived as high value items of identification – not just something to eat and forget. The sale is really a lifestyle and an experience.
From the Party of the wheel of cheese (“We have reinvented the wheel: four new flavors ecstasy”) to the Christmas tree decorated with teddy bears more than you can handle couples package (Champagne & Chocolate, pears, walnuts & Stilton; Crown Fruit; Smorgasbox), Harry & David has put his mark or brand on them. As one judge said, the trader has created “a wonderful selection of merchandise that continues to drive again and again.”
Panelists also raved about the approach of catalog value, which is especially important in today’s economy. Along the catagolue free shipping offers, volume discounts, and headlines like “No chocolates you like best at any price.” As one judge, “There were many, many marketing promotions, well written and used on every spread.”
Harry & David excelled in promoting customer service and their products. He highlighted something called “the best guarantee in the business” in the preliminaries and the acceptance of payments BillMeLater on the cover. Very progressive!
Court Order dated Thanksgiving, Hanukkah, Christmas and New Year for each of the four delivery methods were clear, and the order form is simple enough that my grandmother could send gifts to four different directions in a single meeting (without a computer!)
You can bet, if you give a gift from H & D, lived – and if you get a much better – you can enjoy a quality, yet embellished lifestyle, try to paddle.
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