Greatest Musical Comeback

December 16, 2011 by staff 

Greatest Musical Comeback, Take That’s phenomenal musical comeback in 2005 may have been the biggest seen in the UK in recent times but it is only half the size of the comeback made by Jennifer Lopez in the U.S. reveals a new study.

Lopez narrowly beat another comeback queen, Mariah Carey, into second place and Take That into third to be named the “World’s Greatest Musical Comeback Act” in a study of online searches since 2004.

The first global ranking of the world’s “Greatest Musical Comeback Act” comes fromanlysing over one billion online searches via Google by AccuraCast, a leading digital search agency.

The study also shows that, above all, the death of a musical star is by far the biggest driver of online music searches. Searches for Amy Winehouse after her death equalled those for Jennifer Lopez’s comeback and searches for Michael Jackson almost quadrupled those for Lopez.

So what constitutes a big comeback? According to Farhad Divecha, AccuraCast’s Managing Director, “It is when a previously well-known act registers a low starting search index which subsequently goes through the roof for a sustained period of time. We have been careful to include acts that have had true comebacks not just more or less successful periods in their careers. Using figures from Google we have been able toanlyse rises and falls in popularity and produce a unique league table”.

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